Blast from the past: Sox to pitch park upgrades to fans
I love it when I’m proven right, years after the fact. My comment in 2001 has proven out that attendance would increase at Comiskey Park once improvements were made. Of course winning the World Series helped a bit too. I didn’t see that coming. Here's an excerpt:
From 2001:
In an attempt to draw more fans to White Sox games, the Illinois Sports Facilities Authority has approved spending $22 million to revamp concession stands, improve views and upgrade club level seating at Comiskey Park...
"Comiskey got caught in a time warp," said Bernie DiMeo, CEO of DiMeo and associates, the advertising firm that came up with the "Good Guys Wear Black" campaign for the White Sox. "This stadium is a big improvement over the ones built in the 1960s, but it came just before this retro-style stadium trend that has snowballed, and left Comiskey behind."
For old times sake, you can read the full article here.
