Our Clients In The News…Gold Coast Tickets
From Lewis Lazare at the Chicago Sun Times:
Cubs' ticket pitch is pure Gold
May 17, 2010
By LEWIS LAZARE Sun-Times Columnist
Die-hard Cubs fans love their team, win or lose -- and there's been a fair amount of the latter lately. But either way, if and when the balmy days of summer finally kick in, you can be sure Cubs lovers will show up en masse at Wrigley Field.
Some may find it tough to nab a ticket, and Gold Coast Tickets wants Cubs fans to know it is there to assist them.
Gold Coast, which has been around for 15 years, has put a station-domination ad campaign in place at the Addison L stop to remind Wrigley Field visitors about the service it offers.
One of several signs plastered all over the station reads "I'll Get You in All Season Long," while another says "Gold Coast Tickets -- You Got a Guy." Gold Coast spokesman Ben Gosselin said the company has cut back on advertising this year but felt it could get the biggest bang for its limited ad dollars with this station-domination tactic.
5 Social Media Scams and How To Avoid Them
Social Media is like everything else today – look out for scams. Even better, hire professionals to handle your social media - like us. This article, from Norton, describes how you can protect yourself from "viral infection". An excerpt from the article is below:
We’re wired to be social creatures, and sites like Twitter and Facebook have capitalized on this to great success. According to its COO Sheryl Sandberg, Facebook draws 175 million logins every day."
"But with this tremendous popularity comes a dark side as well. Virus writers and other cybercriminals go where the numbers are—and that includes popular social media sites. To help you avoid a con or viral infection, we’ve put together this list of the top 5 social media scams.
# 5 Chain Letters
You’ve likely seen this one before—the dreaded chain letter has returned. It may appear in the form of, "Retweet this and Bill Gates will donate $5 million to charity!" But hold on, let’s think about this. Bill Gates already does a lot for charity. Why would he wait for something like this to take action? Answer: He wouldn’t. Both the cause and claim are fake.
So why would someone post this? Good question. It could be some prankster looking for a laugh, or a spammer needing "friends" to hit up later. Many well meaning people pass these fake claims onto others. Break the chain and inform them of the likely ruse.
To read the rest of the scams and how to avoid them, click here.
Blast from the past: Sox to pitch park upgrades to fans
I love it when I’m proven right, years after the fact. My comment in 2001 has proven out that attendance would increase at Comiskey Park once improvements were made. Of course winning the World Series helped a bit too. I didn’t see that coming. Here's an excerpt:
From 2001:
In an attempt to draw more fans to White Sox games, the Illinois Sports Facilities Authority has approved spending $22 million to revamp concession stands, improve views and upgrade club level seating at Comiskey Park...
"Comiskey got caught in a time warp," said Bernie DiMeo, CEO of DiMeo and associates, the advertising firm that came up with the "Good Guys Wear Black" campaign for the White Sox. "This stadium is a big improvement over the ones built in the 1960s, but it came just before this retro-style stadium trend that has snowballed, and left Comiskey behind."
For old times sake, you can read the full article here.
Bernie DiMeo launches new public relations firm
Our new site has been live for less than 48 hours, and Lewis Lazare, Chicago's media and advertising guru has already found us. Here's an excerpt from his write up:
He's back. And none too soon, if you ask us. Just weeks after shuttering his 22-year-old ad agency, DiMeo & Co./Chicago, Bernie DiMeo is going back to his roots in the communications world and launching a new public relations firm, Bernie DiMeo Communications. The firm's tag line (and with Bernie at the helm, how could it not have one?) is "Old Dog. New Tricks." By that, DiMeo intends to suggest that his new firm will combine the best of old school, traditional public relations practices with the potential and power of new media. "I may be an old dog, but I have learned some new tricks," said DiMeo...
DiMeo and his new PR team, for now, intend to operate in a lean, low-overhead fashion. His team will forgo a traditional office space and work independently or collaboratively, depending on a project's needs. But DiMeo knows where he can find "office space" if he needs it. "We have about 50 satellite offices around the city, and they all have a liquor license," said DiMeo, who can do quips with the best of them...
You can read the rest of Lewis' blog post here. I highly recommend it. But don't forget to check out the rest of our new site first!